Healthcare marketing social media

Connecting with nurses and surgeons during COVID-19

Challenge

A major healthcare company needed to communicate with frontline hospital workers about protecting themselves from COVID-19 in the operating room, and it was crucial to share the latest information and guidance quickly. 

 
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Solution

Develop a compelling healthcare marketing social media campaign across LinkedIn and Twitter to drive surgeons and nurses to the company’s website for the latest safety information. Deliverables included campaign calendar and full creative, including click-driving copy and visuals. 

Results

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Clickthrough:
48% above platform benchmarks

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Engagement: 78% above platform benchmarks

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Healthcare workers prepared with critical safety information