Let the infographics design do the talking
I just finished a terrific book, “There There” by Tommy Orange. Before launching into the prologue, Mr. Orange offers a great courtesy to his readers: he lists the cast of characters. I am a huge fan of these lists because my erratic reading habits often leave me asking “who is Aunt Ethel and where does she fit in?”
However, in addition to being an erratic reader, I am also a visual thinker. Give me a list and I can get about halfway down before glazing over. But give me a graphic and the information sticks. Let’s take a look at some infographic examples I made, starting with this one featuring the characters from “There There.”
The list of characters is a good reference but for me, seeing the connections and relationships is a quicker and more effective read. This leads me right into my praise for infographics design.
Data is overflowing, lists are growing, and the earth is a complicated place. We want information around the clock, and we want to digest it quickly. Enter infographics. Data from a table is a quick read when put into pie chart form.
*“54 Dog Statistics Dog Lovers Must Know.” PetPedia.com https://petpedia.co/dog-statistics/#:~:text=63.4%20million%20American%20households%20own,a%20shelter%20or%20humane%20society
Another item on the long list of infographic benefits: Instructions are clear and relatable.
Statistics come to life.
Source: We made this fact up, but we got your attention!
Infographics make information visual. In a world where more and more information is put in front of us, great infographics design serves to organize, simplify and put thoughts, facts and data in context. And thank goodness for that!
